If you’re on the hunt for email subscribers and leads for your business, a landing page is an integral part of capturing leads and getting a hold of those sacred email addresses.
So, you need a landing page do ya? Sweet. I’ve been creating landing pages that generate tons of leads for my business and I feel like I knew about landing pages before they were even a real “thing.”
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What is a Landing Page?
A landing page is basically a trap for your website visitors. It is a page on your website that has one goal, and that is to turn visitors into leads.
A landing page is a page where visitors “land” (hence the term landing page) and is a highly efficient webpage that makes it a million times easier to capture email addresses, make a sale or get people to sign up for a course or waitlist.
Check out this example of the landing page I created for my graphic design mini-course.
The idea is, is that if you get people to a page with no other distractions than to do what you want them to do, there’s a high likely hood they will do it. Especially if your landing page is targeted and has compelling copy and images. Most landing pages have a conversion rate of 20% – 40% and of course, your goal should always be to increase that number.
Why do you need a Landing Page?
You need landing pages because you want to grow your blog or business. Landing pages are perfect for doing that. You can offer things like guides, ebooks, courses or various other kinds of freebies that are valuable, and of course free for your audience. I see my email list grow at a much faster pace since I have implemented a landing page for my free graphic design course. Before having a landing page, I was getting a few subscribers a week, and now I am getting multiple subscribers a day. Get your visitors to your landing page, offer them something they can’t refuse and watch your email list explode.
How to Create a Landing Page
Now that we know what a landing page is and why you need one let’s get into how you’re going to create yours. I have used my fair share of landing page builders and one, in particular, is BY FAR a winner in my book.
I have used Leadpages, Confus…I mean Infusionsoft, Visual Composer, and my all-time favorite landing page builder Thrive Architect. I am so in love with this plugin that I have no desire ever to use anything else and would recommend it to my best friend time and time again. Thrive Architect is the most intuitive sales and landing page builder I’ve come across, and I can promise you that you will be building beautiful, high-converting landing pages in no time.
Unlike other landing page builders, Thrive Architect is super affordable for what you get. It is a one time $67 charge. That’s it! If you’re in the “I need a landing page” phase, most likely you don’t have a steady income stream. (You’ll get there, I promise. Especially with Thrive Architect.) So this plugin is perfect for you.
Using Thrive Architect to Build a Landing Page
Installing the plugin is simple. Purchase the license from their website, download and install the plug into your WordPress website by uploading the .zip file, activate the plugin, and then activate your license. That will take you all of 10 minutes. After that, you’re ready to create some fantastic landing pages!
My Favorite Things about Thrive Architect
What you see is what you get!
Thrive Architect is a visual editor, so what you see is what you get. There’s no coding required and you just drag and drop images, text, headings, forms, columns, countdown timers…the list goes on! The landing pages are fully responsive, meaning they look good on any device. You can preview it in desktop mode, tablet, and mobile and tweak things in each view.
Dozens of templates
You can choose from their massive selection of templates or create your own. You can start with a template then modify it to fit your needs. The options are endless.
Your visitors will convert
Thrive Architect produces conversion-focused web pages. Remember what a landing page is for? CONVERTING! They have customizable buttons, testimonials, countdown timers, and lead gen forms that integrate with just about any email marketing tool you are using.
Design pages in record time
Thrive Architect is FAST. You can produce a landing page in 30 minutes with their “click-to-edit” concept. That means that you can click and edit an element and the changes appear immediately. You can click, drag and drop to create smashing landing pages in no time. That is huge because we’re all crazy busy and time is money, honey.
Not just for landing pages
Thrive Architect is not just for landing pages. You can create home pages that you’ll finally be proud of, format blog posts that will get you more traffic and shares, create sales pages that make you look like a copywriting pro and even generate tripwire pages, webinar pages, product launch pages, thank you pages and more. Whatever your marketing strategy is, Thrive Architect will help you pull it off while looking ah-mazing online!
Lots of bells and whistles
They’ve taken page building to a whole new level. Flexible column layouts make it simple to organize and display your content, and the ability to use attention-grabbing text and image combinations make you look like you mean business. You can use just about any font your heart desires and amaze your visitors with full-width layouts and attention-grabbing hover effects. Heck yes!
All of this with ZERO coding required. Now get outta here and check out Thrive Architect! You can have a landing page TODAY!
Graphics for Your Landing Page
So now that you know exactly how you’re going to build your landing pages let’s talk about another important factor. The graphics you’ll use within your landing page. You want to make sure they are well designed and professional looking. You definitely don’t want to scare your visitors away!
Enroll in my free graphic design mini-course where you’ll learn 10 actionable tips to creating better graphics for your landing pages, opt-ins, promo images and any other digital goody you need for your online business!
