Adding an opt-in freebie to your blog can be a surefire way to get your blog to the next level and stary slaying your blogging goals – If you do it right. Your opt-in has to look like a million bucks. I’ve already covered how to design your own opt-in, but what if you don’t want to screw around with designing one yourself and you’d rather just choose from some done-for-you purchase opt-in templates instead? (I won’t judge, I promise!)
Lucky for you, I know an excellent opt-in template design when I see one! I’ve scoured all of my favorite design resources and hand-picked only the BEST opt-in templates to feature in this epic round-up of the best opt-in templates available.
Finding the Perfect Opt-in Templates
Here are 12 opt-in templates you can use to create that killer opt-in you know you need to put your blog’s growth into overdrive. There’s actually many more than 12. Some include 6 or more templates! Score!
All of these opt-in templates will work in the most popular design software like Canva and InDesign. And, the real beauty of an opt-in template is that it can be modified to fit your specific branding! Find the one that works best for your content and then switch out fonts, colors, and images to make it entirely yours. Nobody will ever know, I promise!
Even if you use a template, it’s always a good idea to improve your own graphic design skills before you get to designing. Enroll in my free graphic design mini-course where you’ll learn 10 actionable tips that you just might need to apply to the opt-in you’re about to create.
Opt-in Freebie Template Pack – Color Pop Collection
Create stunning and professional Opt-in Freebies, Content Upgrades, Lead Magnets, eBooks, Checklists, Worksheets etc… that are branded to fit your needs with the click of a mouse in minutes with these fantastic templates. These are fully editable and come with both Canva and InDesign templates. They even include customizable sidebar and opt-in graphics! Buy Here.
Ebook Creation Toolkit
This eBook Creation Toolkit will help you develop & design your own e-book or guide for your business with ease. I love this simple cover and bold headings throughout the template. All nine pages are fully editable in a variety of programs including Word and InDesign. Just add your logo and customize it with a bit of your branding and you’re ready to hit the ground running. Buy the InDesign template here. Buy the Word template here.
The Ultimate Set of Lead Magnet Templates
I am in LOVE with what Maya over at blogbrandhustle.com is up to! She has created a kick-ass set of templates that will make growing your email list EASY. This bundle offers six gorgeous and ready-made templates that are fully customizable. Make them all yours with your own colors, fonts, and branding. She even includes short tutorial videos to help you along the way. Even better? Also included a helpful lead magnet guide, a challenge, and even a mini-course to help you create the best opt-in freebie ever. Buy it here.
The Opt-In Toolbox
If you are looking for sleek and professional-looking opt-in templates, look no further. Vanessa knows exactly what you’re looking for, and precisely where you’re struggling when it comes to your opt-in freebie. Editable in Adobe and Canva, this toolbox includes 30 professionally designed templates to mix & match: a 10 page eBook, 10-page Workbook, five quick Opt-in Pages and 5 Planner & Calendar templates. She also throws in some free stock photos, patterns, and icons to make sure you create the best opt-in you possibly can. Buy it here. (The image below doesn’t do this toolbox justice, see for yourself!)
Turquoise Opt-In Freebie Templates
If turquoise is your jam – this template is for you! But you can change the turquoise to any color if you need. Create a stunning and professional Opt-in Freebie, Content Upgrade or Lead Magnet with the click of a mouse in minutes with these lovely templates. Also included are opt-in graphics and sidebar graphics to help make this opt-in a success. Buy here.
Lead Magnet Bundle
I love the simplicity of this opt-in template! It’s clean and modern and will look even better as soon as you add your own branding to it. This kit contains one 6-page workbook and 12 single-page docs, so you’re guaranteed to get some great ideas, and gorgeous pieces of content, to share or sell within minutes. Buy it here.
Lead Magnet Toolkit Bundle
Another classy and functional opt-in template to bring your opt-in to life without sacrificing hours on designing it. I love the polished look of this, and it’s super easy to edit the fonts, colors, graphics and even tweak the layout to fit your needs. You get a 9-page ebook template, 5-page workbook template, 5-page checklist template, 4 Pinterest optimized blog headers, side-bar opt-in template and MORE. Buy it here.
Boxy Workbook & Layout Template
Boxy is subtle and clean, and it is perfect for your next workbook or course. It includes all of the elements you need to make a fantastic workbook including text, table elements, image placement, note pages, free fonts and more. Any part of the template can be changed to fit your brand such as the fonts, colors, and icons. Buy it here.
Girlboss Sheets
This is an eye-catching set of templates for your planner or a standalone workbook that you can deliver to your visitors or share with your Facebook group! Use it as a: lead magnet or content upgrade that will help boost any online sales funnel. This is a fully-editable InDesign Template that will allow you to edit the styles, text, layout and other features to make it your own. Buy it here.
Minimal eBook Template
If minimalism is your thing, this opt-in template is for you. This stylized yet straightforward template contains 16 different page layouts, so It is 16 pages making it easy to create a dynamic opt-in. All pages are editable in Adobe InDesign and Illustrator. Buy it here.
10-page eBook Template
I can’t get enough of this eye-catching design! This design allows you to plug and play, which means you can modify this design (change the text, colors & images) to suit your brand with minimal fuss. It is Effortless to customize and adjust the pages to fit your specific needs. Buy it here.
Ladyprenuer Workbook
This workbook template pack gives you the flexibility to mix and match pages to be sure that you can create just about any opt-in you can ever dream of. This Workbook or Content Upgrade Template (includes ten pages) will have your subscribers and customers coming back for more, again and again! Use this template to create your own ebooks, workbooks for courses and workshops and all your opt-in, content upgrades and freebies. Buy it here.
What are you waiting for? It’s time to bring your opt-in to life and get to designing. It will be a breeze when you use one of these pre-designed opt-in templates created by professional designers.
Congratulations! You now have a completed opt-in freebie that’s ready to be integrated into your website.
The best file type to save your opt-in freebie is a simple .pdf. They are recognized by almost all computers and are a versatile file that views good both on a computer monitor or printed. If you ever think someone will print your freebie, you’ll want to save it at the highest resolution possible, usually 300 dpi. Upload your file to the media library in WordPress and connect it to your email service provider. Stick around for an article where I’ll teach you how to implement and deliver your opt-in freebie the easiest way possible!
For a conversion-focused approach to collecting those precious leads, I use and recommend Thrive Leads. It offers the most robust platform I have ever seen for collecting leads in a variety of ways. Thrive Leads integrates seamlessly with ConvertKit and just about every other email service provider in just a few clicks.
I can’t wait to see what you create! Share a link to your finished opt-in in the comments so we can see your beautiful work.
P.S. While many of these templates are editable in Canva, some of them require Adobe InDesign. You can sign up for a free 30-day trial here.
