How to create pins quicklyIs it just me, or is Pinterest ALWAYS changing things up to keep us content creators on our toes? The second you feel like you’ve got a good handle on how the system works, you’re thrown a curveball.

As a blogger, this means you are constantly evaluating your Pinterest strategy. Pinterest is always making changes to their algorithm. So, what really is the best Pinterest strategy for bloggers?

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The Best Pinterest Strategy for Bloggers

I’ve researched and read and then researched some more from reputable sources such as Pinterest itself as well as top bloggers who specialize in Pinterest. The best Pinterest strategy for bloggers and content creators boils down to one key thing:

Pin new, original content, and pin it often.

In a nutshell, Pinterest has stated that they favor content creators.. (That’s you!)

Why? Because we are the ones that make Pinterest go ’round. We fill the feed with beautiful new pins that inspire pinners all over the world. Without creators like you, Pinterest would be full of the same old content. Because of that, Pinterest wants to reward us by pushing our pins to the smart feed and showing us in search (that is, if you have a proper Pinterest keyword strategy in place).

Here are the basics of this simple Pinterest strategy for bloggers:

  1. You need to be creating fresh pins! A fresh pin is considered any pin that has an original image and a new description. It can be pinned from your website or uploaded directly to Pinterest. Just make sure it is an entirely new image and description. Moving the image a few pixels doesn’t count. What will count, though, is if you zoom in to a different part of an image, show a different angle or flip the image completely.
  2. You need to be pinning your new content OFTEN. How often is often? I recommend no less than three days a week. Even better if you can pin every day. This is my current strategy. I’ll admit that is a lot to keep up with, but once you have a system in place, it becomes much easier, especially if you create a month’s worth of pins at once. I’ll go over how to do that in a bit.
  3. Focus on Keywords. You need to keyword these pins (in their description) and pin them to your highly relevant, keyworded boards first. Only after this can you pin to various group boards if you’re using those. . You want Pinterest to get a feel for what your pins are about.

Before we go any further, we need to pause for a second and talk about the actual design of the pins you create. If your pins don’t look good, none of the rest of this matters as much.

I love this element of a Pinterest strategy SO MUCH, that I’ve created a free on-demand Pin Design Workshop just for you!

If you’re ready to go from pin design shame to pin design gain, this training is going to put you on the fast track to creating beautiful pins for all of your content, that actually convert. Click right here to register and the on-demand workshop will be sent to you immediately! (No waiting for a specific time that you can’t commit to.) 

Alright, now that you know that your pin design is crucial, and you’ve hopefully signed up for the free workshop, let’s dig in.

Content to create pins for

What Content Can you Create New Pins For?

Blog Posts (duh!)
Create 3-5 different pins for each blog post you publish. It’s also a good idea to constantly create new pins for old blog posts. Don’t forget to focus on keywords, catching lines, and making these pins stand out in the Pinterest feed. I wrote about some Pinterest pin design tips here.

Products
Pinners come to Pinterest with the intent to purchase. Create fresh pins that showcase your product from different angles.

Landing Pages
Today, it’s easier than ever to grow your email list with Pinterest alone! Create new pins for your opt in freebies and watch your email list multiply.

Your Facebook Group
If you have a Facebook community, you can create various pins that link directly to the group.

Affiliate Products. There are lots of opportunities to make money on Pinterest just pinning. You can create pins for any affiliate you promote and use your unique link as the destination URL. Note: You need to disclose that your pin is an affiliate. You can do this by adding #affiliate to the end of your pin description.

The Next Step In a Pinterest Strategy for Bloggers

So now that you know why it’s important to any Pinterest strategy for bloggers to pin lots of new pins, and you know what content you can create those new pins for, I’m sure you are wondering how on earth you are going to keep up with creating all of those new pins. You’re probably already struggling to create one or two new pins, let alone multiple new pins for multiple pieces of content to pin multiple times a week. It’s enough to give you multiple headaches!

I don’t want you to have headaches, so I’m going to break down and share my exact process for creating lots of pins quickly and easily. For this example, I’ll show you how to create 50 brand new pins. (That’s almost TWO MONTHS of new pins!) This process will streamline any Pinterest strategy for bloggers in a quick and easy way.

How To Create 50 Pinterest Pins for Five Blog Posts in No Time!

Alright – let’s dig into my super simple process for creating lots of pins, super fast. Cause I know you’re busy!

1. First, you need to decide which content/URL you are going to pin to. Choose 5 different pieces of content. Remember, this content can a blog post, a sales/landing page, a Facebook group, an affiliate… Basically, you can create pins for anything that has a URL. Put these ten URL with their current title on a spreadsheet in Excel or Google Sheets, whatever you prefer.

2. Now, for each destination URL, I want you to come up with TWO alternate headlines for each piece of content. Think about what keywords people might be searching on Pinterest to find your content. Add in some exciting words/phrases like “Top ten”, “Epic Guide”, “Irresistible.” Throw in a number or hard fact. When I’m in a rut, sometimes, I’ll let a headline generator do the work for me. Enter your keyword and see what silly headlines it generates. There are usually a few good ones or some that can be tweaked to fit.

You should end up with ten new headlines.

3. Here is where the real time saving comes into play… The final step is to create a set, or purchase Pinterest Pin templates so you can create these pins quickly and easily from here on out.

You will save so much time with a go-to set of templates that you can quickly customize. Not only that, but you will start to stand out on Pinterest because you’re showing up as the same “brand” every time! I recommend having five templates that you can use at any time.

Here are some pin design tips I’ve written about in the past that might help you create your pins.

Creating your five templates will be the most time-consuming part, but once they are done, you can use them from here on out.

4. Once you have your five templates ready to rock, you can then start dropping in the different headlines you created for each post into each template. You will end up with 50 new pins! (5 articles x 2 new headlines each = 10 headlines. 10 Headlines x 5 Pin templates = 50 new pins!) 

Once you have your pins designed, it’s time to schedule them! I use and love Tailwind, which streamlines my pinning process even more. Pinterest themselves has even said that there is no benefit to manual pinning your pins. Save yourself loads and loads of time pinning and scheduling your new pins with Tailwind!

So that’s how to quickly create new pins (and even schedule them) to pin on Pinterest. I truly think this is an integral part of any Pinterest strategy for bloggers. I hope this helps you realize that this process doesn’t have to be time-consuming and cause you stress. Pinterest will be happy and love you for it, I promise! 

I can’t wait to see what you create, and don’t forget to sign up for my free ON DEMAND Pin Design Workshop, The 5-Part Pin Design Formula! 

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