12-year partnership
AP-Lazer
AP Lazer manufactures laser engraving and cutting equipment that helps businesses create everything from personalized products and signage to memorials, awards, and large-scale custom pieces.
My work with AP Lazer spans 12 years—first as part of the in-house team for six years, followed by another six years providing ongoing contract design support. During that time, I created product, sales, educational, event, and digital marketing materials designed to make complex information clear while showing customers just how much was possible with laser technology.
Project scope:
Publication Design, Sales + Marketing Collateral, Event Design, Digital Graphics
PARTNERSHIP
12-Year Working Relationship
Six Years In-House + Six Years Contract
kind words
from client
"Kristin is one of those rare designers that doesn't just make things look good..."
She understands the idea, the audience, and what you’re trying to communicate. And somehow, she turns loose direction into work that feels thoughtful, polished, and better than you pictured in your head.
- Tony Mantua, Creative Director
THE PARTNERSHIP
THE RANGE
One brand. Twelve years of ideas brought to life.
Working in-house gave me a deep understanding of AP Lazer’s technology, customers, and day-to-day marketing needs. Continuing as their contract designer allowed me to carry that knowledge forward and provide reliable creative support as the company’s projects, priorities, and needs continued to evolve.
Throughout the partnership, I moved easily between technical product information, business education, sales materials, event graphics, and fast-moving promotional needs, adapting to each project while keeping the work clear, consistent, and recognizably AP Lazer.
What the Work Required
What I Brought
- Making complex product information clear and approachable
- Adapting the brand across print, digital, sales, and event materials
- Maintaining consistency across an evolving range of projects
- Deep knowledge of the company, products, and customers
- Versatile design support across many formats and needs
- Creative continuity from the initial idea through final production