Higher Education Design
Michigan State University
Working within a brand as recognizable as Michigan State University is an exercise in balance. Every piece needs to feel unmistakably MSU, while still giving each department, program, and story room to have its own presence.
Across multiple projects for the Broad College of Business, I transformed detailed information into design that feels clear, polished, and inviting—helping important ideas get noticed, understood, and remembered.
projects to date:
Annual Report Design, Program + Recruitment Materials, Print Collateral, Campus Signage
PARTNERSHIP
Multiple Departments + Programs
Three Years of Continued Work
kind words
from client
Thank you one million times over for this report!
As always, working with you is easy and a delight. I am beyond grateful!
- Beth Hammond, Managing Director
center for ethical and social responsibility
THE DESIGN NEED
THE CREATIVE APPROACH
Making room for each story inside one unmistakable brand.
Different departments and programs have different audiences, personalities, and stories to tell, but every piece still needs to feel connected to Michigan State University.
The goal wasn’t to reinvent the brand. It was to find fresh, thoughtful ways to work within it, using visual assets that reflect the Spartan community and support the university’s strategic plan.
What the Projects Needed
What I Brought
- Stand confidently within the larger MSU brand
- Give each program or department a distinct presence
- Make detailed information feel approachable
- Find the clearest visual story within the content
- Create structure without making the design feel rigid
- Carry every detail through to polished final production