I’m sure you know this, but growing your email list is one of the most important steps in getting your blog or business to the next level. Even if you are on every social media channel known to woman, you don’t own ANY of that information or those people! Instagram or Facebook could vanish from the interwebs tomorrow – and all of your followers would disappear along with it. Scary thought, huh?

That’s exactly why you need a high-converting opt-in freebie.

Looking for Opt-In Freebie Ideas?

We’re probably a lot alike. Whenever I get a new idea in my head or an itch to create something new, I ALWAYS do a good amount of research. Like you, I like to see what other people are already doing that is working. I don’t research to steal ideas or copy, but just to get that initial inspiration I need to get started working on my own projects.

And I have a feeling that is exactly what you are doing right this very second. Am I right?

So in this post, I’m going to answer some burning hot questions about opt-in freebies and share some of the best opt-in freebie ideas from around the web. We’re talking knock-your-socks-off, make you wanna hand your email address over kind of opt-in freebie ideas that you can use for your very own inspiration!

Alright, let’s dig in!

What is an Opt-in Freebie?

Opt-in freebie, lead magnet, content upgrade… whatever you want to call it, all of these things are very similar. They’re any piece of content that you give away in exchange for an email address. Your opt-in freebie could be a .pdf, checklist, guide, eBook, or any other digital product.

An opt-in freebie often leads your viewers to a paid product or service, but if you don’t have that yet, don’t fret. You can use your growing list to offer your audience valuable information and get them to trust you so that when you do have a product or service, you have a nice little bunch of dream customers primed and ready to buy.

Types of Opt-In Freebies

There are SO many unique ways that you can grow your email list with an opt-in freebie. Here are a few things to think about to help you narrow it down:

• What content do you plan to provide your viewer?
• What do you want your viewer’s experience to be like?
• What will be most feasible for you to create?
• What is the goal of the freebie? (Purchase product, sign up for service, etc.)

There is no one size fits all, and it really depends on what content you want to create, what your audience prefers, and what you feel is most feasible.

Here are 25 opt-in freebie ideas to get your creative juices flowing:

1. Audio transcript or file
2. Access to an exclusive Facebook group
3. Behind-the-scenes content
4. Checklist
5. Free challenge
6. Mini-course
7. Free Consultation
8. Resource Library
9. Webinar
10. Worksheet
11. Step-by-step or How to
12. Templates
13. Roadmap
14. PDF guide
15. Workshop
16. Email course
17. Live Training
18. Free trial
19. Discount
20. eBook
21. Swipe Files
22. Roundup of Resources
23. Bundle of things
24. Video Tutorial
25. Free review or coaching call

What Makes An Irresistible Opt-In Freebie?

Great content that provides your audience with value is key to an irresistible opt-in freebie. You also need to make sure that it is targeted to your dream customer and not too vague; you don’t want to attract the wrong people. It’s better to have a small email list of 250 ideal clients than an email list of 1000 people who don’t really need or care about what you have to offer.

But that’s not all! Just like with any type of marketing you do for your blog or online business, there is another VERY, VERY important piece of the puzzle that you need to make sure is on-point.

An irresistible opt-in-freebie will also be well-designed and visually pleasing to your audience.

The actual look and feel of any type of opt-in freebie will be one of the first things that your viewer will notice before they even decide if they want to learn more about what you have to offer.

Your opt-in freebie might be the very first impression someone gets of you and if you don’t nail it, you could risk them clicking away before digging into your awesome content.

HOLD UP! Free Design Training Alert!

If you’re ready to create your opt-in freebie yesterday,  and itching to learn more about branding your business, designing amazing graphics to market your content (aka your opt-in freebie!), and offers with a healthy dose of Canva know-how, tune into my free, on-demand graphic design training, Design Class 101: From Chaos to Canva Pro!

So go ahead and enroll and then you can pop right back over this article for inspiring opt-in freebie ideas!

Sweet, you’re back. Alright, now on to the show…

Opt-in Examples and Digital Freebie Ideas

So now that you know what an opt-in is, the different types of opt-ins you might want to create for your audience and what makes an irresistible opt-in, let’s dig into the goods! I’ve scoured the corners of the internet, reached out to my favorite influencers, and put together an EPIC collection of opt-in freebie ideas and examples just for you!

Take note: all of these opt-in freebies are targeted at a specific audience, and most importantly, LOOK PROFESSIONAL!

Branding & Design Quickstart Guide // kristinrappaport.com (my opt-in freebie!)

I couldn’t start this round-up without tooting my own horn a little. This little lady of mine brings me tons of email subscribers each and every day. These are all people who want better manage the design side of their business: bloggers, online business owners, digital product creators, Esty shop owners…the list goes on!

5 Day Postpartum Reset // earlyrootsnutrition.com

Krista from earlyrootsnutrition.com has been blogging for about a year.  Krista’s opt-in freebie grew her email list from 24 to nearly 200 in just two months. She uses Pinterest to promote her blog posts, and that method brings her anywhere from 1-4 subscribers a day without having to do much. Check out her 5 Day Postpartum Reset!

The Blog Plan // startamomblog.com

Suzi from startamomblog.com is indeed an inspiration when it comes to successful opt-ins! Suzi has multiple opt-ins and countless different printables on her blog, but she mainly promotes her 12 Month Blog Plan. These are the exact steps she used to grow her blog from $0 to over $9,000 per month in less than a year.  I nearly fell out of my seat when I found out how many email subscribers Suzi gets per month. Are you ready for it?

Keep scrolling!

Almost there!

3,000! Yes, you read that right! 3,000 email subscribers each month! She must be doing something right.

I love that Suzi’s blog plan uses eye-catching colors along with easy to read, bold fonts. I also admire her font choice and the playful way she handled the colors on the cover of her opt-in freebie. Check out her blog plan here.

If you’re wanting to start a blog but don’t know quite where to start, Suzi’s course, Blog by Number is a fantastic course you need to get your blog up and running in no time. With numbers like hers, you can be sure you’ll be learning from a pro!

The Blog Launch Checklist // themillennialsahm.com

Kermilia has only been blogging for a few months and writes about all things Motherhood, parenting, and blogging! She recently published her very first opt-in, and although she was extremely nervous to put it out there, she has successfully gotten over 150 subscribers since releasing it.

I love that Kermilia’s opt-in is simple and easy to follow. It makes implementing the must-dos on her Blog Launch Checklist that much easier! Check out her op-in here.

Is Your Brand Cool – Worksheet // sophiennewman.com

Sophie has been blogging for about a year but only recently started to level up her content by providing more freebies. Her niche is creatives and entrepreneurs who are trying to showcase their brand and reach their target audience online. She helps them understand their awesomeness and build a presence that connects with their market, which is super important for any online business who wants to get noticed! She uses about five opt-ins to see what people are most interested in; however, her marketing quiz that helps people figure out where to focus their marketing efforts is giving her the best results.

What I love about the designs of Sophies opt-in freebie is that her brand really shines through. She uses exciting stock photos with a blue overlay. The simple font is also a winner in my design eye! You can download this freebie, along with a few others here.

Website Worksheet // julesdesign.co

Julie has been blogging for a little over a year now. She creates content for female entrepreneurs and tends to work with businesses that have a holistic or natural component to them like health coaches, yoga studios, and green beauty companies. In regards to the success she has seen from her opt-in, the Website Worksheet, she shared this with me:

“My Website Worksheet is a really helpful tool for business owners who want to start improving their own website – and quick! I’m happy with the growth that I’ve seen since I started offering the Website Worksheet through these opt-in’s. Just since September, my list has grown by about 75%. I attribute this to my clear and effective opt-ins, as well, as promoting the worksheet.”

Grab a copy of her worksheet here.

Free Printable Library // thismomlife.co

My friend Bridget has been blogging since May 2017. She blogs about simple, actionable strategies that can enhance your every day. She has an adorable little boy as well who I am sure was the inspiration for her adorable printables. As a new blogger, Bridget understood the importance of investing in her blog and purchased some adorable clip art from Whimsy Clips. She then created a set of free printables and popped them into a printable library where readers have to supply their email addresses for access. These printables are something that my mom would hand over her email address for, Bridget also shares tips for maximizing results with the printables in her blog posts! Win-Win!

Visit Bridget’s resource library and download these adorable printables here.

Goal Planning for Busy Moms // redefiningmom.com

When I think of bloggers who are impacting and changing the lives of moms who want to build a business and crush their goals, Monica is one of the first that comes to mind. She’s been blogging for almost five years and to say that this woman knows what she is doing is an understatement! I have spent countless hours on her blog, Redefining Mom, and interacted with her in her Facebook group. Monica has a super successful opt-in, Goal Planning for Busy Moms (what mom isn’t busy?!) that she launched in 2016. Within two weeks, she had gotten over 1,000 sign-ups! She’s killing it again with a redesigned opt-in freebie that she is heavily promoting and has already reached over 500 signups in a single week. 

Monica’s opt-in is lengthy and contains tons of information, but has a ton of variance and use of different styles that keeps the reader engaged while guiding them through the plan. Her font choices are casual which makes you feel like you are talking with a friend, and I like that about her opt-in. Check out her opt-in freebie here.

Traffic Tactics // momsmakecents.com

McKinzie, founder of Moms Make Cents, offers a handful of different opt-ins, and every one of them is well designed and looks phenomenal! McKinzie has lots of success with her digital freebies, but her most successful opt-in one is her free Pinterest course which brings her 500-600 email subscribers a month. The course itself is video-based but she markets her Pinterest course with eye-catching graphics that lets you know she means business. Check out her well-designed resources page where you can check out what she’s got going on in her land of opt-ins!

2017 Holiday Planner // livingwellspendingless.com

Although I wasn’t able to get a hold of Ruth herself, (I am sure she is busy running her multi-million dollar online businesses) I still wanted to feature her opt-in freebie that I recently downloaded, the 2017 Holiday Planner. This is a perfect example of a seasonal opt-in that has the potential to bring you in hundreds of subscribers. All of Ruth’s freebies and products are fantastically (I may have just made that word up.) designed, and I think that has a lot to do with how successful she is. Ruth is a very successful blogger and is the person behind the well-known blogging course, Elite Blog Academy. Check out Ruth’s blog, where you can check out all kinds of fabulous opt-ins!

How Do You Make an Opt-In Freebie?

Once you know what format you’re going to use, you can get to the fun part of actually creating your opt-in freebie! This is the most important part of the whole process and it’s okay if it seems a little overwhelming.

If you need to create a digital product like a checklist, cheatsheet, workbook or printable type freebie, you can use free design software like Canva. Canva is perfect for DIY designers creating visual content since there isn’t a huge learning curve like there would be with more advanced design programs. With Canva, you can create worksheets, checklists, multi-page documents and even slide decks for webinar and video training opt-ins.

Here’s a 30-day trial of Canva Pro if you want to check it out.

I dig into the step-by-step opt-in design process for creating an opt-in freebie in this post.

If you choose to do a webinar or anything that involves video, my favorite easy-to-use tool is Screencast-O-Matic. You can record and even do small edits within the software. There’s a small charge but this is what has worked well for me.

Opt-In Freebie Promotional Graphics

Once your freebie is designed, you’ll need a few graphics to promote it! You’ll want them to have the same look and feel and overall aesthetic; ideally both with the same fonts, colors, and imagery. One thing I like to do is bring my opt-in freebie to life with mockups like tablet screens, and computer screens or just dropping in the .jpg of my final freebie. I think this helps any digital product feel more “real”and has a higher perceived value. Here are some promotional graphics you might want to create to market your opt-in:

• Horizontal in-post graphic
• Sidebar graphic
• Pinterest pins
• Facebook share graphic

Opt-In Freebie Templates

Canva has tons of opt-in freebie templates that you can use to get started. Once you are in Canva, click on “Create a New Design”. I usually just create a custom-sized document that is 8.5″ x 11″ – the standard letter size. Of course, this size will be different if you’re creating webinar slides or something totally unique for your audience.

You can work from scratch and create your own layout, which will be the best option since you’ll be in total control of what your opt-in freebie looks like. However, I do understand that the thought of designing something from scratch can be super intimidating. That’s where an opt-in template will come in handy.

If you’re ready to start creating, check out Launch Your List over in The Design Shop, which includes 40+ page layout templates AND design training! You’ll be able to create your lead magnet or opt-in freebie in NO time!

Whether you start from scratch or go the template route, you’ll still want to keep basic graphic design principles in mind and avoid making silly design mistakes.

I hope these opt-in freebie ideas give you the inspiration you need to create your own!

I can’t wait to see what you create!

The post 25 Creative Opt-in Freebie Ideas That’ll Help You Create Your Own appeared first on Kristin Rappaport.

But you have no design skills, you don’t think you’re creative enough and, um…. where do you even begin?!

[disclosure]

If you don’t have an idea for your opt-in freebie yet, spend some time figuring out exactly what your audience needs. It has to be something valuable enough they will be willing to hand over their email for.

This might be a no-brainer for you, or it could be a challenge if you don’t know exactly what your audience needs.

A successful opt-in freebie will provide your viewers with a quick fix or a solution to a problem they are having.

Once you have the content ready, it’s time for the fun part! I’m going to share with you a step-by-step process for creating an opt-in freebie that you can add to your website and start building your email list.

Step One: Create a Plan

The first thing you need to do before getting started on ANY design project is to create a plan of action. I can not stress how important this is; it will give you a good handle on the flow of your message. Assess what you have to work with and determine the following:

The format of your opt-in freebie. Is it a checklist, a worksheet, a cheat sheet or a workbook?

The name of your opt-in freebie. Brainstorm a few ideas then ask your audience what resonates more with them. You want the name of your opt-in freebie to be memorable and catchy.

One to two sentences describing what your opt-in freebie is. This “tagline” usually describes what your viewer will get out of your freebie. What problem will it solve? What will the viewer accomplish with it? Having a tagline can help especially is the name of your opt-in doesn’t describe much.

What information will be included? The most important thing to do before you start creating anything is to figure our exactly what you want to be included in your opt-in freebie and organize the content in a way that visually makes sense for your viewer.

What is the overall look and feel you want to portray? If you have branding in place, by all means, stick with it for your opt-in freebie. Don’t go picking random colors and fonts. If you don’t have any branding in place, keep it simple. Stick with no more than 2-3 fonts and choose images that support the overall vibe you want your viewers to feel.

Step Two: Get Inspired!

Whenever you start a new project, one of the first things you should do is gather some inspiration. I’ve been designign for over 15 years and even my designer brain is not always full to the brim of layout ideas and creative butterflies.

Even the best designers seek inspiration, so it’s nothing to be ashamed of. Many people diy-ing their own visual content think they are not creative enough to design something that looks good. But with a little inspiration and guidance, you can absolutely do it!

If you need some inspiration, I’ve rounded up some great opt-in freebie ideas.

Step Three: Learn Some Basic Design Skills

Once you have a plan of action for your opt-in freebie and some design inspiration, it’s time for the fun part: designing your freebie!

in this tutorial, I am going to assume that you want to offer a pdf worksheet, checklist, guide, etc. for your freebie. Don’t worry if you’re creating something like an email course, or free webinar. A lot of these instructions will still apply to you since you will eventually need to generate support documents and promotional graphics.

Make sure your opt-in looks professional.

Enroll in my Free 30-Minute Graphic Design Traning to learn some great design tips for creating your opt-in freebie. YES, it’s only 30 minutes (cause I know you’re busy!) but you are going to learn SO much! You’ll also get a very brief introduction to six super important graphic design principles that will improve your graphics when you use them.

Now that you’ve got some design tips under your belt, it’s time to create your opt-in freebie so you can share it with the world!

Step Four: Design Your Opt-In Freebie

If it’s one thing that all successful opt-in freebies have in common, it’s that they are all visually appealing. Even though we are taught not to judge a book by its cover at a young age, we do it anyways! Your opt-in freebie should look valuable. If it looks unprofessional, you get lower sign-ups and conversion rates.

Head on over to your design program of choice. I am a total InDesign nerd, but you don’t need a professional design program to pull of your first opt-in freebie. You can use Canva, which is a free design software.

Open a new document. The most common size for an opt-in freebie is a standard 8.5″ x 11″ since this is the perfect size for printed pages, but you really can create it any size if you don’t intend your viewer to print it. Maybe you want a square booklet, or a more horizontal layout might work better for your content.

Cover Page
Your cover page should include the name of your opt-in, which should be the largest font used on your opt-in freebie. You want the title of this thing to stand out, right?

Add the tagline or subhead that you decided on in step one. Put the tagline near the header.  Add an image to the background and make sure it is not too bust. Make sure your image gives off the general vibe of your brand.  Add your logo somewhere on the cover. Finally, add your blog URL or logo, and a copyright. (You don’t want someone stealing your hard work.)

You can use your cover page to promote your opt-in freebie on social media and Pinterest. I like to add a drop shadow, and fan out the pages a little bit to make to look “real”.

Incorporate your Branding
Just like I said to make sure your imagery is on-brand, you’ll also want to incorporate your brand fonts and colors into your opt-in freebie. This will create repetition and brand recognition when your opt-in is on its own.

Follow the K.I.S.S rule!
K.I.S.S Is an acronym for keep it simple, stupid. Basically, that means that most of the time, less is more. Don’t go overboard with designing your opt-in freebie.

The Content!
After your cover page is designed, you can move onto developing the meat and potatoes of your opt-in. I can’t tell you exactly how to design this part, because all opt-ins are incredibly different. There is also not really a correct way to design, just principles and rules to follow. I’ll share a few to get you started:

• Make sure your text is readable and don’t use too many fonts. (Stick to 2-3 max.)
• Don’t go crazy with color or design effects.
• Make sure everything is aligned properly and don’t forget to give your document some space around the edges.
• Use headings to break up your information.
• Use visual hierarchy (make some things larger than others so there is an order to your design)
• Create a template so your page numbers, headings, etc. are in the same exact place on every page.

For tons more graphic design tips, don’t forget to enroll in my Free 30 Minute Graphic Design Training.

Add a Call to Action
The last thing you might want to add is a page at the end of your document that prompts your viewer to take another step. This could be joining your Facebook group, purchasing a product or signing up for a consultation. This is not mandatory, but it is a chance to ask your viewer to do something! People don’t do what they aren’t asked to. You can also take this as an opportunity to thank them for downloading.

Step Five: Saving Your File for Delivery

File types can be confusing, but the best file type to save your opt-in freebie as is a simple .pdf. They are recognized by almost all computers and are a versatile file that views good both on a computer monitor or printed. If you ever think someone will print your freebie, you’ll want to save it at the highest resolution possible, usually 300 dpi. Upload your file to the media library in WordPress and connect it to your email service provider.

Congratulations! You now have a completed opt-in freebie that’s ready to be integrated into your website.

For a conversion-focused approach to collecting those precious leads, I use and recommend Thrive Leads. It offers the most robust platform I have ever seen for collecting leads in a variety of ways. Thrive Leads integrates seamlessly with ConvertKit and just about every other email service provider in just a few clicks.

I hope this post was helpful and don’t forget to pin it for later!

I can’t wait to see what you create!

The post How to Design an Opt-In Freebie in Five Steps appeared first on Kristin Rappaport.

So, you need a landing page do ya? Sweet. I’ve been creating landing pages that generate tons of leads for my business and I feel like I knew about landing pages before they were even a real “thing.”

[disclosure]

What is a Landing Page?

A landing page is basically a trap for your website visitors. It is a page on your website that has one goal, and that is to turn visitors into leads.

A landing page is a page where visitors “land” (hence the term landing page) and is a highly efficient webpage that makes it a million times easier to capture email addresses, make a sale or get people to sign up for a course or waitlist.

Check out this example of the landing page I created for my graphic design mini-course.

The idea is, is that if you get people to a page with no other distractions than to do what you want them to do, there’s a high likely hood they will do it. Especially if your landing page is targeted and has compelling copy and images. Most landing pages have a conversion rate of 20% – 40% and of course, your goal should always be to increase that number.

Why do you need a Landing Page?

You need landing pages because you want to grow your blog or business. Landing pages are perfect for doing that. You can offer things like guides, ebooks, courses or various other kinds of freebies that are valuable, and of course free for your audience. I see my email list grow at a much faster pace since I have implemented a landing page for my free graphic design course. Before having a landing page, I was getting a few subscribers a week, and now I am getting multiple subscribers a day. Get your visitors to your landing page, offer them something they can’t refuse and watch your email list explode.

How to Create a Landing Page

Now that we know what a landing page is and why you need one let’s get into how you’re going to create yours. I have used my fair share of landing page builders and one, in particular, is BY FAR a winner in my book.

I have used Leadpages, Confus…I mean Infusionsoft, Visual Composer, and my all-time favorite landing page builder Thrive Architect. I am so in love with this plugin that I have no desire ever to use anything else and would recommend it to my best friend time and time again. Thrive Architect is the most intuitive sales and landing page builder I’ve come across, and I can promise you that you will be building beautiful, high-converting landing pages in no time.

Unlike other landing page builders, Thrive Architect is super affordable for what you get. It is a one time $67 charge. That’s it!  If you’re in the “I need a landing page” phase, most likely you don’t have a steady income stream. (You’ll get there, I promise. Especially with Thrive Architect.) So this plugin is perfect for you.

Using Thrive Architect to Build a Landing Page

Installing the plugin is simple. Purchase the license from their website, download and install the plug into your WordPress website by uploading the .zip file, activate the plugin, and then activate your license. That will take you all of 10 minutes. After that, you’re ready to create some fantastic landing pages!

My Favorite Things about Thrive Architect

What you see is what you get!
Thrive Architect is a visual editor, so what you see is what you get. There’s no coding required and you just drag and drop images, text, headings, forms, columns, countdown timers…the list goes on! The landing pages are fully responsive, meaning they look good on any device. You can preview it in desktop mode, tablet, and mobile and tweak things in each view.

Dozens of templates
You can choose from their massive selection of templates or create your own. You can start with a template then modify it to fit your needs. The options are endless.

Your visitors will convert
Thrive Architect produces conversion-focused web pages. Remember what a landing page is for? CONVERTING! They have customizable buttons, testimonials, countdown timers, and lead gen forms that integrate with just about any email marketing tool you are using.

Design pages in record time
Thrive Architect is FAST. You can produce a landing page in 30 minutes with their “click-to-edit” concept. That means that you can click and edit an element and the changes appear immediately. You can click, drag and drop to create smashing landing pages in no time. That is huge because we’re all crazy busy and time is money, honey.

Not just for landing pages
Thrive Architect is not just for landing pages. You can create home pages that you’ll finally be proud of, format blog posts that will get you more traffic and shares, create sales pages that make you look like a copywriting pro and even generate tripwire pages, webinar pages, product launch pages, thank you pages and more. Whatever your marketing strategy is, Thrive Architect will help you pull it off while looking ah-mazing online!

Lots of bells and whistles
They’ve taken page building to a whole new level. Flexible column layouts make it simple to organize and display your content, and the ability to use attention-grabbing text and image combinations make you look like you mean business. You can use just about any font your heart desires and amaze your visitors with full-width layouts and attention-grabbing hover effects. Heck yes!

All of this with ZERO coding required. Now get outta here and check out Thrive Architect! You can have a landing page TODAY!

Graphics for Your Landing Page

So now that you know exactly how you’re going to build your landing pages let’s talk about another important factor. The graphics you’ll use within your landing page. You want to make sure they are well designed and professional looking. You definitely don’t want to scare your visitors away!

Enroll in my free graphic design mini-course where you’ll learn 10 actionable tips to creating better graphics for your landing pages, opt-ins, promo images and any other digital goody you need for your online business!

The post How to Create a Ridiculously Easy and High Converting Landing Page appeared first on Kristin Rappaport.

[disclosure]

Grow your Business with an Opt-In Freebie

Creating a successful opt-in freebie is an absolute must if you want to grow your email list. On any given day, hundreds or even thousands of people will stumble upon your website.

If you don’t have a strategic plan to capture these people, you’re missing out on a tremendous opportunity. You see, your email list is gold when it comes to monetizing your blog or running your online business.

You can pump out article after article, pin like crazy on Pinterest and drive traffic to your website via Instagram, but if those website visitors aren’t given the chance to connect with you, they won’t. And that would be sad:(

An opt-in freebie gives you the opportunity to create real, long-term relationships with your viewers. Nurture those relationships and provide tremendous value to your people, and you will grow a tribe of followers that will later turn into paying customers.

Offer Something Somebody Wants

I have done my fair share of subscribing to email lists. On any given day, I receive 10+ emails from other bloggers that I follow. But how did I end up on 10+ email lists? Simple. I visited their site looking to solve a problem I was having. They had an opt-in freebie that would help.

In exchange for their information, all I had to do was provide my email address and bam! The information I was seeking was delivered right to my inbox.

Types of Opt-In Freebies

An opt-in freebie can be a variety of things. I have seen anything from a simple checklist, a fillable .pdf, a worksheet, a guide of sorts, a template, a cheat sheet or a mini-course like the one I use to capture those valuable email addresses! Marina over at yestotech.com has a list of eight epic opt-in ideas if you need some more inspiration.

So, what do all successful opt-in freebies have in common? They are all beautifully designed! In fact, here are 10 bloggers killing it with their profesh looking opt-ins.

Make it Pretty

The way your opt-in freebie looks will play a HUGE role in the number of people you get to join your email list.

First things first, it needs to look professional and eye-catching. Your viewers will see the “cover” of your opt-in freebie long before they see what’s inside, so you need to be sure that it has a good design and looks appealing.

Head on over to this article, where I break down how to design your first opt-in freebie. If you’re ready to get started.

In a nutshell, I suggest gathering some inspiration, learning some basic design skills and getting to work. Don’t forget the golden rule of design: K.I.S.S – Keep it Simple, Stupid. Don’t try to come up with something that is overly designed.

Free Graphic Design Training

If you’re ready to learn some basic design, enroll in my Free 30-Minute Graphic Design Traning to learn some great design tips for creating your opt-in freebie. YES, it’s only 30 minutes (cause I know you’re busy!) but you are going to learn SO much! You’ll also get a very brief introduction to six super important graphic design principles that will improve your graphics when you use them.

Here’s The Proof

My I average about 15 new email subscribers a day after publishing my Mama Prints Mini Bundle. I designed this opt-in freebie when I first started blogging, and have since pivoted into teaching graphic design to online business owners.

This opt-in had me on track to have just under 5,000 email subscribers after one year! Woah! That even sounds crazy to me! (Side note, I retired this as a freebie since my niche has changed. I now offer it for $3 and consistently make money from it!)

Watch the Subscribers Pour In

Having a well-designed opt-in that looks like you put your heart into it equals lots and lots of email subscribers for you. If you want to build long-lasting relationships with your subscribers that will ultimately lead to money in your pocket, then creating a professional-looking opt-in freebie is an absolute must!

Get started on the right foot by making sure your opt-in freebie looks good enough to download. Enroll in my free Graphic Design Training and improve your graphic design skills so you can make your opt-in ultra-downloadable! (is that even a word?)

I can’t wait to see what you create!

The post A Secret to Opt-In Freebie Success appeared first on Kristin Rappaport.