I’ve done the hard work for you! I’m sharing eight pieces of content –  that AREN’T your latest blog post, that you can create pins for.

In 2018, Pinterest went through one of it’s most significant updates of all time. One of the critical bits of information that we learned was that Pinterest wants you to fresh pins, and pin often!

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First, What Does Pinterest Consider a “Fresh” Pin?

According to this article published by Tailwind, “Fresh” means a new Pin of old content, new content, or a new image going to any content. A new image for a new page is the freshest and most preferred, but they are all considered “fresh.”

To add to that, this article from Socially Sorted states “It’s also a fresh new image for an old blog post.  For example, it can be a brand new Pin from a 2-year old blog post.”

Second, How Often Should You Pin?

Some experts will say it’s best to pin a fresh pin, daily. There isn’t such thing as pinning too much, but incorporating a fresh pin into your daily pinning schedule will show Pinterest that you are not only pinning, but contributing. After all, if it weren’t for content like yours, Pinterest wouldn’t exist!

I try to pin a brand new fresh pin at least five days a week. On weeks I publish a new blog post, I create 3-5 pins for that new post. These pins all have different headlines, images, and sometimes sizes so I can test out what my audience is gravitating to. I pin those throughout the week. I fill in the other 2-4 pins with additional content that I want to send traffic to.

This is where planning and creativity come in! Other than your blog posts…

What Content Can you Design Pinterest Pins For?

Although blog posts are the most obvious pieces of content to design Pinterest pins for, there are a handful of other things you can create pins for! You can design pins for anything that has a URL.

Hold up!

Before you start whipping out all kinds of brand new pins, you’ve got to get a handle on the basics of pin design and how to create the kind of pins that actually drive traffic to your website.

I love this element of any Pinterest strategy SO MUCH, that I’ve created a free on-demand Pin Design Workshop just for you! If you want to really up-level your Pinterest strategy, this training is going to put you on the fast track to creating beautiful pins that actually convert.

And you can watch it right now! (No waiting for a specific time that you can’t commit to.) 

Design Pinterest Pins for Your Brand New Blog Posts 

This one is a no-brainer. Most pins on Pinterest link directly to a blog article on someone’s blog. But here’s what I want you to make sure to do: any time you post a new blog article, get in the habit of making MULTIPLE pins for it. I’d say three to five is good to start with. Don’t forget to focus on keywords, catchy headlines, and making these pins stand out in the Pinterest feed. I wrote about some Pinterest pin design tips here.

If this task sounds daunting to you, you can always hire someone to design Pinterest pins for you, freeing up your time to write more blog posts and focus on things you actually want to be doing.

Design Pinterest Pins for Your Older Blog Posts

Give an old blog post a boost by creating a few new pins for it. It’s a good idea to start with your most popular content, then move onto other content that you want to drive more traffic to. If you have seasonal posts, you can create new pins for those a few months in advance to get them circulating on Pinterest.

This is also a good time to spruce up blog posts that have become out of date. Elna, from TwinsMommy shares 13 Ways to Freshen Up Old Blog Posts.

Design Pinterest Pins for Your Freebies and Printables

Have some awesome freebies up for grabs? Drive traffic directly to an opt-in page or resource library with a few pins that showcase your freebie or printable. First, you’ll want to create some pins that clearly state what your freebie or printable is, and showcase a large mock-up of it. You can do this in a design software like Canva by dropping in a previously saved .jpg off your freebie onto a flat lay or lightly textured background. Don’t forget to add something visual to let your viewers know it is free!

Next, you’ll want to create a landing page for your freebie with a page building program like Thrive Architect. It’s a simple drag and drop page builder that will make it so easy for you to whip up landing pages for your freebies.

Sit back and watch your email list grow on autopilot!

If you’re brand new to creating Pinterest pins? Head over to this article, where I share how to create your own Pinterest templates in Canva.

Design Pinterest Pins for Webinars and/or Challenges

Do you host monthly webinars or challenges to grow your customer base? If so, design Pinterest pins that lead directly to a sign-up page. Since Pinterest keeps your pins virtually forever and they can resurface at any time, be careful that what you are linking to isn’t something that is too time-sensitive or going to expire. It would be more practical to link to an evergreen sign up page so that your pin doesn’t eventually lead to a broken link.

Design Pinterest Pins for Your Free and Paid Courses

Courses are an excellent way to make extra money by teaching others how to do something. Essentially, you create the course, an opt-in freebie that is directly related to your course, and funnel your audience to your course. Once you put the work in and have a working system, it can run on autopilot making you money at any given time.

That being said, why WOULDN’T you create pins upon pins and more pins that lead directly to your course sales page or opt-in freebie?! You’d be silly not to. Just create your pin with an enticing headline and link it to your sales page. It doesn’t matter if the page is hosted on a course platform like Teachable (my course platform of choice!) or build with a landing page plugin like Thrive Architect and hosted on your own website.

People on Pinterest are buyers, so this is a great opportunity for you to get some eyes on something you’ve worked hard on!

Design Pinterest Pins for Your Paid Products

If you’re working on making money by selling products, physical or digital, why not create some pins that link directly to your online shop? People use Pinterest to plan purchases, discover new brands, but most importantly, they use it to shop. Pinterest is the number one shopping platform among millennials, and a whopping 47% of pinners have purchased something they’ve pinned, according to this article by HootSuite. 

What does that tell you? Pinterest is a perfect platform for selling your products. It’s up to you to make the beautiful pins that lead people to them.

Open up your own shop on your website using a service like Sendowl, or utilize an e-commerce platform like Etsy. Create a virtual product catalog for your audience to shop. Whichever way you choose, selling products online can be a lucrative way to generate income online, and Pinterest can be a great avenue for sending traffic to your products!

Design Pinterest Pins for Your Services

If you offer any services such as social media management, Pinterest account set up, coaching, writing, etc., you can utilize Pinterest to market those offerings. With the right image and keywords, there’s a good chance you’ll gain some traction and start booking clients. Again, pinners are looking to buy things and spend money.

Create pins that highlight some work that you’ve done, share a client testimonial or showcase your unique selling point.

Related: 53 Pin Designs That Work!

Design Pinterest Pins for Affiliate Products

There are lots of opportunities to make money on Pinterest just pinning. I’m sure you’ve seen the success stories of stay at home moms making a full-time income pinning from their phones! You can create pins for any affiliate you promote and use your unique link as the destination URL.

Note: You need to disclose that your pin is an affiliate. You can do this by adding #affiliate to the end of your pin description. You can not directly promote Amazon affiliate links on Pinterest. You can, however, promote your content that contains Amazon affiliate links. 

Design Pinterest Pins for Your Facebook Group

Do you have a Facebook group that you are working on growing? You can create pins for that and send people directly to your group for them to join.

Whatever content you choose to design Pinterest pins for, make sure you don’t break any of these 12 Pinterest pin design mistakes as you create your pins. Utilize the best stock images for Pinterest and follow basic graphic design principles to create pins that stand out in the feed and work harder for you.

Are you creating pins for something I’ve missed? Comment below and I’ll be sure to add it to the list!

I can’t wait to see what you create, and don’t forget to sign up for my free ON DEMAND Pin Design Workshop, The 5-Part Pin Design Formula! 

The post 8 Things To Design Pinterest Pins For That Aren’t Your Latest Blog Post appeared first on Kristin Rappaport.

As a blogger, this means you are constantly evaluating your Pinterest strategy. Pinterest is always making changes to their algorithm. So, what really is the best Pinterest strategy for bloggers?

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The Best Pinterest Strategy for Bloggers

I’ve researched and read and then researched some more from reputable sources such as Pinterest itself as well as top bloggers who specialize in Pinterest. The best Pinterest strategy for bloggers and content creators boils down to one key thing:

Pin new, original content, and pin it often.

In a nutshell, Pinterest has stated that they favor content creators.. (That’s you!)

Why? Because we are the ones that make Pinterest go ’round. We fill the feed with beautiful new pins that inspire pinners all over the world. Without creators like you, Pinterest would be full of the same old content. Because of that, Pinterest wants to reward us by pushing our pins to the smart feed and showing us in search (that is, if you have a proper Pinterest keyword strategy in place).

Here are the basics of this simple Pinterest strategy for bloggers:

1. You need to be creating fresh pins! A fresh pin is considered any pin that has an original image and a new description. It can be pinned from your website or uploaded directly to Pinterest. Just make sure it is an entirely new image and description. Moving the image a few pixels doesn’t count. What will count, though, is if you zoom in to a different part of an image, show a different angle or flip the image completely.
2. You need to be pinning your new content OFTEN. How often is often? I recommend no less than three days a week. Even better if you can pin every day. This is my current strategy. I’ll admit that is a lot to keep up with, but once you have a system in place, it becomes much easier, especially if you create a month’s worth of pins at once. I’ll go over how to do that in a bit.
3. Focus on Keywords. You need to keyword these pins (in their description) and pin them to your highly relevant, keyworded boards first. Only after this can you pin to various group boards if you’re using those. . You want Pinterest to get a feel for what your pins are about.

Before we go any further, we need to pause for a second and talk about the actual design of the pins you create. If your pins don’t look good, none of the rest of this matters as much.

I love this element of a Pinterest strategy SO MUCH, that I’ve created a free on-demand Pin Design Workshop just for you!

If you’re ready to go from pin design shame to pin design gain, this training is going to put you on the fast track to creating beautiful pins for all of your content, that actually convert. Click right here to register and the on-demand workshop will be sent to you immediately! (No waiting for a specific time that you can’t commit to.) 

Alright, now that you know that your pin design is crucial, and you’ve hopefully signed up for the free workshop, let’s dig in.

What Content Can you Create New Pins For?

Blog Posts (duh!)
Create 3-5 different pins for each blog post you publish. It’s also a good idea to constantly create new pins for old blog posts. Don’t forget to focus on keywords, catching lines, and making these pins stand out in the Pinterest feed. I wrote about some Pinterest pin design tips here.

Products
Pinners come to Pinterest with the intent to purchase. Create fresh pins that showcase your product from different angles.

Landing Pages
Today, it’s easier than ever to grow your email list with Pinterest alone! Create new pins for your opt in freebies and watch your email list multiply.

Your Facebook Group
If you have a Facebook community, you can create various pins that link directly to the group.

Affiliate Products. There are lots of opportunities to make money on Pinterest just pinning. You can create pins for any affiliate you promote and use your unique link as the destination URL. Note: You need to disclose that your pin is an affiliate. You can do this by adding #affiliate to the end of your pin description.

The Next Step In a Pinterest Strategy for Bloggers

So now that you know why it’s important to any Pinterest strategy for bloggers to pin lots of new pins, and you know what content you can create those new pins for, I’m sure you are wondering how on earth you are going to keep up with creating all of those new pins. You’re probably already struggling to create one or two new pins, let alone multiple new pins for multiple pieces of content to pin multiple times a week. It’s enough to give you multiple headaches!

I don’t want you to have headaches, so I’m going to break down and share my exact process for creating lots of pins quickly and easily. For this example, I’ll show you how to create 50 brand new pins. (That’s almost TWO MONTHS of new pins!) This process will streamline any Pinterest strategy for bloggers in a quick and easy way.

How To Create 50 Pinterest Pins for Five Blog Posts in No Time!

Alright – let’s dig into my super simple process for creating lots of pins, super fast. Cause I know you’re busy!

1. First, you need to decide which content/URL you are going to pin to. Choose 5 different pieces of content. Remember, this content can a blog post, a sales/landing page, a Facebook group, an affiliate… Basically, you can create pins for anything that has a URL. Put these ten URL with their current title on a spreadsheet in Excel or Google Sheets, whatever you prefer.

2. Now, for each destination URL, I want you to come up with TWO alternate headlines for each piece of content. Think about what keywords people might be searching on Pinterest to find your content. Add in some exciting words/phrases like “Top ten”, “Epic Guide”, “Irresistible.” Throw in a number or hard fact. When I’m in a rut, sometimes, I’ll let a headline generator do the work for me. Enter your keyword and see what silly headlines it generates. There are usually a few good ones or some that can be tweaked to fit.

You should end up with ten new headlines.

3. Here is where the real time saving comes into play… The final step is to create a set, or purchase Pinterest Pin templates so you can create these pins quickly and easily from here on out.

You will save so much time with a go-to set of templates that you can quickly customize. Not only that, but you will start to stand out on Pinterest because you’re showing up as the same “brand” every time! I recommend having five templates that you can use at any time.

Here are some pin design tips I’ve written about in the past that might help you create your pins.

Creating your five templates will be the most time-consuming part, but once they are done, you can use them from here on out.

4. Once you have your five templates ready to rock, you can then start dropping in the different headlines you created for each post into each template. You will end up with 50 new pins! (5 articles x 2 new headlines each = 10 headlines. 10 Headlines x 5 Pin templates = 50 new pins!) 

Once you have your pins designed, it’s time to schedule them! I use and love Tailwind, which streamlines my pinning process even more. Pinterest themselves has even said that there is no benefit to manual pinning your pins. Save yourself loads and loads of time pinning and scheduling your new pins with Tailwind!

So that’s how to quickly create new pins (and even schedule them) to pin on Pinterest. I truly think this is an integral part of any Pinterest strategy for bloggers. I hope this helps you realize that this process doesn’t have to be time-consuming and cause you stress. Pinterest will be happy and love you for it, I promise! 

I can’t wait to see what you create, and don’t forget to sign up for my free ON DEMAND Pin Design Workshop, The 5-Part Pin Design Formula! 

The post How to Create 50 Fresh Pinterest Pins for 5 Blog Posts in No Time! appeared first on Kristin Rappaport.