Do you ever feel like if you could finally show up consistently and professionally on Pinterest, that you may get better results?!
More traffic… more email subscribers… more engaging followers… more sales…
If I think back to a few years ago when I first started my online business, I was SO confused with all of the things.
How do I get traffic? How do I grow my email list? How will I market myself… WHERE will I market myself?
I Knew Pinterest Was The Answer
As an avid Pinterest user, I knew that Pinterest was the platform that I was going to start with.
Within a few months, I took my brand new business to seen and heard. I was generating income, I was fully booked with clients and my email list grew from 100 to over 1500 subscribers.
But how did this all happen?
As a graphic designer, creating pins came naturally to me. It was fun. It was easy. It was something I really enjoyed doing.
And I totally believe that most of my success is direly related to how I visually represented myself and showed up consistently on Pinterest!
But if you’re not a designer, have zero “eye for design” and haven’t a clue what looks good, creating pins that stop.the.scroll can be frustrating, time-consuming, and may even be a roadblock for your business growth.
There’s a Method to Creating Pins that Drive Traffic
I am OBSESSED with designing optimized pins that convert. Pinterest has been the number one traffic driver for my business, even when I had NO solid pinning strategy or any idea what I was doing.
If you’re ready to up-level your Pinterest strategy, my free on-demand workshop, The 5-Part Pinterest Pin Design Formula will put you on the fast track to creating beautiful pins that actually convert.
And the BEST part is, is that you can watch it right now! (No waiting for a specific time that you can’t commit to.)
That’s why I’m giving you the cliff notes of the exact elements that make up all of the pins I’ve ever created. There’s a method to it and once you understand the components, designing pins that actually work FOR YOU becomes fun and easy!
Stick to Your Branding
Sticking to the same style may seem a little boring, but this will do wonders for your visibility and recognition on Pinterest! When you use the same fonts, colors, styles, and design elements across all of your pins, you’ll be creating more consistent pins. Something that many people with!
With important visual design decisions already made, you will be saving SO much time creating pins for your content. We could all just a little extra time, right?
You’ll also want to make sure you include your logo, business name or URL on all of your pins!
Your Headline
Successful pins have one thing in common: an irresistible headline!
First, you want your headline to be intriguing, clear, and concise so your viewer knows exactly what they are going to get out of your content.
Second, you want to make sure that your headline text is readable and there is some visual hierarchy in place to help your viewer quickly understand your message. The average pinner sees 30 pins a second and your headline is the secret sauce that is going to get them to stop, read, and click.
Your Image Choice
Your image can make or break the success of your pin. If you choose an image that your viewers don’t relate to, you risk losing them. You also must take into consideration how you will incorporate the text with the image you choose.
Unfortunately, you can waste a lot of time trying to get your text to look just right with your image. When you’re looking for an image to use, you always want to think about how you will incorporate the text.
Your Call to Action
Like all marketing images, your pin image should have a GOAL. What do you want your viewers to do once they read your pin? You likely want them to click, but think deeper than that!
To get your Pinterest audience to take action, you need to tell them to do so!
Want them to download your free resource? Include a mock-up of it and tell them to download it!
Want them to join your Facebook community? Say so!
There is a lot more that goes into crafting a visually perfect call to action, but you’re leaving money on the table if you don’t include this must-have element every chance you get!
Unique Design Styles
What is going to make your pins unique? How will you get them to stand out in the feed so they don’t look like every other pin out there? (I’m talking to you, overused Canva templates!)
Create a design style that is unique to YOU! This might be adding in hand-drawn elements, or using a playful design technique to create contrast. This is the part of pin design that can really set your brand apart.
Maybe you always use a light color of text over an image with a dark color overlay. Or, maybe you use blocks of color behind text, or maybe your text is always left-aligned.
I hope these tips were helpful and give you some inspiration and confidence to create your next batch of fresh pins. What I’ve outlined in these cliff notes is really just the tip of the iceberg when it comes to creating pins that look professional and get your business the attention and success it deserves.
I can’t wait to see what you create, and don’t forget to sign up for my free ON DEMAND Pin Design Workshop, The 5-Part Pin Design Formula!
