Are your blog graphics….meh? I know, blog graphic design is something that can haunt even the most skilled blogger.

You have the perfect post with the right keywords and smashing content, and now you need the images to go with it. Believe it or not, visual content is just as important as written content. If you want your stuff to stand out online, you need to make sure your blog graphic design skills are on point.

Humans are drawn to anything visual by nature. It doesn’t matter how good your content is, if you don’t have eye-catching graphics to go with it, you’re going to have trouble standing out and making a statement.

When you can design your own blog graphics, the online world is your oyster and so many doors open up. This is one of the most overlooked skills when it comes to blogging. Take your visual content seriously, and you will stand out from the crowd and show the world the professional that you are.

 

If you’re ready to learn some basic design, enroll in my Free 30-Minute Graphic Design Traning to learn some great design tips for creating your opt-in freebie. YES, it’s only 30 minutes (cause I know you’re busy!) but you are going to learn SO much! You’ll also get a very brief introduction to six super important graphic design principles that will improve your graphics when you use them.

DIY Graphic Design Training

Alright, let’s jump in!

Mistake #1: Not Enough Contrast

You want your images to POP, right? Failing to understand contrast could be the difference between a successful image and complete flop. Using images, text and other elements that blend in too much with each other will make your images lack in the dazzle department. Often, I see pins that make my skin crawl because they take work to read. This is unnecessary friction that you don’t need to come between you and your readers.

PRO-TIP: When in doubt, use white space. Most professional designers will tell you that this is one of the most commonly overlooked design elements. Integrating white space into your blog graphics, .pdfs, opt-ins and any other blog assets you create will help guide people through your designs, directly to what you want them to see or take action on. 

Mistake #2: No Visual Hierarchy

One of my favorite graphic design mottos is, “When everything is special, nothing is special.” If a retail store had every single one of their products on sale all the time, is there anything special about a particular sale item? You can put this same concept to use when you are designing your blog graphics. There should always be one focal point of your blog graphic that you want your readers to notice right away. Without visual hierarchy, your readers won’t know where to look or what you’re trying to convey. It’s your job to direct them.

 

PRO-TIP: There are a few ways to ensure your blog designs make proper use of hierarchy:

  • Utilize size. The largest elements will always get the most attention.
  • Use color and contrast. Pick a dominating color to direct your readers. Why do you think stop signs are red?
  • Choose an eye-catching font. Add some personality and interest to a few critical words.

Mistake #3: Bad Use of Design Effects

Just because there are options like drop shadows, outer glows, and 3d effects in your design program of choice doesn’t mean you should use them. In fact, if you can design great blog images and graphics without these effects, you’re on your way to designing like a pro and mastering blog graphic design!

PRO-TIP: Instead of putting a band-aid on a design challenge, find a workable solution. Instead of using that ugly drop shadow so your text can be seen in the image you’re using, choose a different image, try a color overlay or fade the image out with a gradient. All of these choices are 110% better than a drop shadow or other dated effect. 

Mistake #4: Distorting Fonts or Images

This is one of the most straightforward graphic design rules you will always want to follow. Never, ever, EVER stretch any photo, text or another visual element. If you need to make something taller, wider, more narrow or shorter – distortion is not the answer! This could very well be the number one thing that will make your designs look unprofessional. I talk more about font mistakes here.

blog graphic design mistakes - distorting text and/or images

PRO-TIP: If you’re struggling to make your fonts or images work in the space you have available without the urge to stretch a font to fill a space to squish a picture to make more room for copy, it might be a good idea to start over. Look around for some different inspiration, play around with various fonts, but don’t get too carried away! Just make a fantastic and attractive blog image! 

Mistake #5: Not Using a Spell Checking Tool

This one isn’t a true blog graphic design mistake, but it has the potential to 100% ruin any of your hard-worked designs. Imagine publishing a perfect article with blog images that are on point and Pinterest pins that will make people stop in their tracks only to discover months later that there’s a big. fat. TYPO in one of your images. It has happened to me and let me tell you: this is every Graphic Designer’s nightmare! The pins below have some significant spelling errors, and you would never want to have that circulating on Pinterest making you look like an amateur!

PRO-TIP: I rely 100% on my favorite online spell checking tool, Grammarly. I always tell people that although I’m a skilled graphic designer, I am a terrible spell checker! There is a free version available, and there’s even a Google Chrome extension that checks your work as you type on ANY webpage, including the WordPress editor! I never publish anything without running my text through this life-saving tool. 

So there you have it! Five blog graphic design mistakes that you never want to make! Here’s to designing better blog graphics and visual content!

I can’t wait to see what you create!
Kristin Rappaport post signature